The Courtyard Chronicle
An Interactive Social Media Strategy
The Core Narrative: 'Approachable Royalty'
This application translates our strategic report into a dynamic experience. The core mission is to blend the "royal Indian dining experience" with a "cozy, heartfelt" atmosphere. Every element of this plan is designed to tell this unique story of premium quality delivered with genuine warmth.
The Five Pillars of Content
To build a rich and varied narrative, our strategy is founded on five distinct content pillars. Each pillar serves a specific purpose, ensuring our content is balanced, engaging, and consistently reinforces our core brand message of 'Approachable Royalty'.
1. Legacy of Flavor
Building trust and authenticity by showcasing our 23-year culinary heritage.
2. Art of the Dish
Driving desire with visually stunning photography and video of our food.
3. All-Day Destination
Expanding usage by promoting breakfast, lunch, and late-night service.
4. Celebrate With Us
Driving high-value bookings through our "Party Night" and group services.
5. The Guest Experience
Building social proof by highlighting heartfelt service and testimonials.
The Interactive Content Calendar
Explore our day-by-day plan. Click on a day of the week to see a detailed breakdown of the post, including the AIDA model structure, captions, and hashtags. This section demonstrates how we put the 'Approachable Royalty' narrative into practice every single day.
Strategy Dashboard
This dashboard provides a high-level, quantitative look at our content strategy. It visualizes the distribution of posts across our five core pillars, ensuring a balanced approach, and shows our target posting times to maximize reach and engagement for different objectives.
Monthly Content Mix by Pillar
This chart illustrates the strategic allocation of posts for the month, ensuring we give strong emphasis to showcasing the 'Art of the Dish' while robustly supporting it with 'Guest Experience' and other pillars.
Strategic Posting Times
The Growth Engine
Beyond daily posts, our growth is powered by strategic initiatives. This includes fostering a vibrant community, leveraging local partnerships, and optimizing the 'Digital-to-Dine' funnel that turns social media interest into tangible reservations and orders.